A Market matching initiation model

A Market matching initiation model was tested recently to identify- if the local artisans’ producers can cater to the need of the Tourists, in terms of quality and authentic local handmade products.

Representatives of Urban Island, a colonial design shop in Colombo visited Batticaloa to meet with the local artisans, who produce block printing to other handcrafts to check the quality of the products that are currently available and also to explore avenues to improve the quality and designs of these products and to uplift standards. This meeting also helped the local producers to initiate better market opportunities by expanding their product offerings out of their local territories.